Tech case Custom Web Development

Technical Implementation of a brand-driven WordPress Website

Austrian brand communication agency MARKENSTOLZ needed a WordPress site that stays easy to manage without external help.

Client
Markenstolz
Category
Custom Web Development

The numbers

-38%
load time
+70%
video optimization
+50%
mobile performance
100%
client independence
01

The Task

Austrian brand communication agency MARKENSTOLZ needed a WordPress site that stays easy to manage without external help.

We were responsible for the complete technical implementation of their visual concept built around images and fullscreen video. backgrounds.

02

The Challenge

The layout relied on videos and images, which can lead to slow loading and high data usage. At the same time, the site had to support different content types like projects, services and job postings.

These needed a simple structure and had to be easy to update. WordPress was their system of choice, although it brought limitations for this kind of setup.

03

Our Solution

We reduced load times by optimizing video and image files, applying lazy loading and cleaning the database. This preserved the visual impact while making the site faster and more stable across devices.

We developed three custom content types and added a lightweight portfolio filter to support intuitive navigation and quick updates for the internal team.

04

The Impact

At launch in spring we delivered a clear, responsive site to MARKENSTOLZ that was ready for independent client use.

The result was a fast and structured WordPress setup that supported MARKENSTOLZ' brand design language and simplified content work for their team.

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