Tech case Scalable E-Commerce

High-end e-commerce and custom product builder for carbon wheels

For XeNTiS, we built a headless Vue/Nuxt e-commerce platform with a custom product page builder: turning complex wheel configurations into a fast, intuitive buying experience. Alongside the custom platform, XeNTiS also runs marketing landing pages on LANDON, our page builder.

Client: XeNTiS Composite GmbH
Category: Scalable E-Commerce

The numbers

+25%

page speed

+20%

conversions

2×

mobile loading

−50%

manual steps

The Task

XeNTiS operated an inflexible e-commerce platform that couldn't accommodate their expanding product catalog or evolving customer requirements. The system made product management slow, unintuitive, and complex, limiting customer choice in product customization.

When we joined the project, the design had already been defined. We contributed to UX by improving selected elements for a cleaner and more accurate user flow. Our main task was to provide a custom ecommerce setup that is future ready, versatile, reliable and easy to manage. The result is a flexible custom online store with more options than before and a setup that supports performance and brand growth.

The Challenge

XeNTiS's product data was scattered across inconsistent formats, which made it slow and error-prone to keep the online shop accurately in sync with what was actually available to sell. The root cause: product information lived in their ERP system with a different structure that complicated reliable filter logic. In fact, it was rather incompatible with how modern e-commerce platforms expect data to be structured. Before any new features could work reliably, we had to extract, clean, and fully reorganize that data architecture from the ground up.

This included turning unstructured text into usable features and making the product range easy to filter based on the new shop structure and their given design options. In short, their data needed a complete overhaul to work in a modern online store.

Our Solution

We delivered a custom Vue/Nuxt e-commerce platform with full ERP synchronization that streamlines product handling and shop operations, expands customer configuration options, and keeps the shop current through automated updates via a single ERP export. XeNTiS can now add new wheel specifications, update pricing, or adjust product configurations through a simple spreadsheet upload - in minutes, without manual re-entry or developer support for every change.

With this, product data appears exactly where it belongs and new options can go live anytime. The backend of XeNTiS' new ecommerce store is very clear and simple making this custom shop an efficient choice for the team's technology needs. In addition to the custom shop setup, we also implemented XeNTiS' main website on Wordpress as part of the overall project scope.

The Impact

XeNTiS now runs an ecommerce system that reflects the precision of their products. The team operates self-sufficiently through the spreadsheet workflow, and customers configure wheels more intuitively.

For the XeNTiS team, product data is easier to manage and update. This shop creates more freedom in how they sell and communicate their range.