Scale without the usual growing pains. Websites, AI tools, and CRM that actually work together.
pathways digital is a hybrid agency from Palma, Mallorca. Built to perform for your customers - and findable by search and AI systems alike.
- zapier silver partner
- storyblok partner
- amazon aws partner
- hubspot certified
- shopify partner
trusted by brands like
Digital Products
Custom-tailored SaaS and AI tools, ready for on brand use.
LANDON
The simple multi-language landing page builder for marketing campaigns.
- Simpler and faster than Webflow, Framer, or WordPress for campaign landings
- Multi-domain and multi-page mapping from one interface
- SEO, GEO, and AEO optimization built in
- Marketer-owned editor: no developer required
yepdoo
Media consent and approval with a proper audit trail.
- Centralized media consent and approval for publishing teams
- Full audit trail for compliance guidelines
- Follow-ups and reusable consent email templates
- Handles large media volumes without inbox chaos
EcomHeld
Your 24/7 AI retail clerk for e-commerce.
- 24/7 online retail clerk for your e-commerce store
- Regular catalog sync keeps answers up to date
- Help with sizes, variations, and delivery times
- Answers refund and policy questions before checkout
ROI Agent Pro
Your junior real estate consultant: online and 24/7.
- 24/7 junior real estate consultant for global coverage
- Portfolio sync from CIM system or website
- Real-time information on available objects
- Automatic lead qualification and appointment booking
Why work with us
From strategy to working agents in production - AI implementation you control, with GDPR-compliant tooling and teams that actually adopt it.
on your terms.
EU-hosted architectures, GDPR-aware data flows, and governance built in from day one. Your AI stays compliant without slowing delivery.
production-ready.
We ship agents, RAG pipelines, and integrations that run in production - not slide decks. Real use cases, measurable outcomes, stable ops.
adopted.
Rollout planning, team enablement, and change support so AI sticks in your organization. We focus on usage, not just deployment.
optimized.
We audit your stack, right-size models, and tune for cost, latency, and compliance. Less vendor sprawl, better results.
hybrid.
License products like LANDON or build custom AI with the same team. No handoff between product and agency - one partner end to end.
responsible.
Ethical AI frameworks, human-in-the-loop workflows, and transparent guardrails. Innovation with accountability built in.
Listed on
Services
AI, WEB, BRAND, ECOMMERCE, and HUBSPOT - from strategy to implementation.
AI
From strategy to implementation you control, with GDPR-compliant tooling and teams that actually adopt AI.
- AI consulting
- AI implementation
- AI onboarding
WEB
Custom platforms built for performance, discoverability, and the workflows your business actually runs on.
- Custom web development
- Data migrations
- Middleware development
BRAND
Stories, connections, and experiences that build trust and inspire loyalty - consistent at every touchpoint of the customer journey.
- Email marketing & flows
- Accessibility & UX writing
- Brand automation
ECOMMERCE
Build your ecommerce on futureproof technology - shops that grow with your brand and keep every customer journey aligned.
- Compliant
- Accessible
- Scalable
HUBSPOT
CRM, marketing, and revenue operations - onboarded, trained, and scaled so your team gets real value.
- HubSpot consulting
- HubSpot onboarding
- HubSpot training
Client voices
What our clients say
“We are very satisfied with the collaboration. We particularly appreciate the fast and competent support for all questions. No matter what request we have - we always receive a helpful solution in a timely manner. Thank you very much for the great collaboration.”
Case Studies
High-end e-commerce and custom product builder for carbon wheels.
+25% page speed
For XeNTiS, we built a headless Vue/Nuxt e-commerce platform with a custom product page builder - turning complex wheel configurations into a fast, intuitive buying experience.
"We are very satisfied with the collaboration. We particularly appreciate the fast and competent support for all questions. No matter what request we have - we always receive a helpful solution in a timely manner. Thank you very much for the great collaboration."
B2B process automation with zero compliance errors.
+25% process efficiency
For telecommunications specialist yuutel, we designed the complex "Datenbox" - a highly secure SaaS solution with an automated KYC wizard that massively reduces manual onboarding resources.
"We developed a customer platform together with pathways digital. The solution runs reliably, is well thought out, and greatly simplifies our daily work. A development team was at work that not only knows their stuff but also thinks proactively. Feature adjustments and enhancements were implemented quickly and smoothly. Big compliments to Stefan and the team!"
Do you have a vision for your project?
Share where you want to go across AI, web, brand, ecommerce, or HubSpot, and we'll help turn that vision into a clear plan.
Built on AWS: What Our New Partnership Means for Real Estate and Hospitality Platforms
pathways digital is now a certified AWS Partner. Here's what that actually changes for property listings, booking engines, and guest or buyer data.
Built on Cloudflare: What It Means for Your Store's Speed, Uptime, and Bottom Line
Headless commerce is only half the story. Here's what running on Cloudflare's network actually changes for your store's performance, security, and hosting costs.
AI Onboarding Done Right: What Hotels and Hospitality Brands Need Before Going Live
Hospitality is adopting AI faster than almost any other sector. Here's what proper onboarding actually looks like, and why skipping it is now a GDPR and EU AI Act problem, not just an IT one.
Frequently asked questions
Clear answers about our hybrid agency model, products, services, and how we help brands get found.
What is a hybrid agency?
pathways digital combines proprietary AI products and SaaS with agency services. You can use ready-made tools like LANDON or work with us on custom AI, web, HubSpot, and brand projects - one team for products and implementation.
Which agency services do you offer?
We deliver five core service lines: AI (consulting, implementation, onboarding, and GDPR-compliant tooling), WEB (custom development, migrations, and middleware), BRAND (email marketing, UX writing, automation, and personalization), ECOMMERCE (scalable shops, headless commerce, multichannel, and GDPR-compliant storefronts), and HUBSPOT (consulting, onboarding, training, and portal expansion).
Which AI products and SaaS do you build?
Our product portfolio includes LANDON (SEO and AI-optimized landing page builder), yepdoo (media consent and approval management), EcomHeld (AI sales agent for online shops), and ROI Agent Pro (AI assistant for real estate sales). LANDON is live; other products roll out on request.
Do you work with international clients?
Yes. pathways digital is based in Palma de Mallorca, Spain, and works with international clients. We deliver projects and support in English, German, and Spanish.
How do you approach SEO, AEO, and GEO?
We engineer sites and content for search engines, AI answer systems, and generative discovery. That means semantic HTML, structured data, fast payloads, clear headings, and citable Q&A - so humans and AI systems can find, parse, and reference your brand accurately.
How does pricing work?
Project scopes vary by use case. Contact us at hola@pathways-digital.com or book a call - we provide pricing on request after a short discovery conversation.
How do we get started?
Book a call or email us with your goals. We review your current setup, recommend products or services that fit, and outline next steps - no long sales cycle, just a clear plan.