Three Success Stories with HubSpot CRM for more Bookings and Guests in the Hotel and Tourism industry

A flexible and versatile platform like HubSpot can bring impressive results for guest care and marketing in the tourism industry. The use of HubSpot CRM for the hotel and tourism industry has proven particularly successful for the following 3 examples provided by HubSpot: Bluesun Hotels & Resorts, Adria Camps and Airstream.

According to HubSpot reports, all 3 companies saw significant gains in visibility, contact requests, and reservations. Important key topics were:

• Guest relations and guest acquisition across all touchpoints
• Optimizing travel experiences through seamless accompaniment and personalization
• Booking automation with direct bookings, guest communications, and upselling

But why not read it yourself?

In the hotel industry, Bluesun Hotels & Resorts relies on HubSpot with a total of 12 beachfront hotels and 1 campsite on Croatia's Adriatic coast. The well-known hotel chain introduced CRM in 2019 to optimize sales, marketing and customer service. And the results are sensational!

What could Bluesun Hotels&Resorts achieve with the help of HubSpot?

Website traffic to 800,000 visitors and almost 2x sales

Within a month, Bluesun Hotels&Resorts almost doubled its website traffic. During this short period alone, 800,000 visitors were interested in the Croatian hotel group's offers.

Even more efficient hotel operations and more customer satisfaction also contributed to an increase in target group contacts to a full 83% as well as an increase in revenue of 98%.

Adria Camps offers over 250 campsites in Croatia and Italy and arranges specialized accommodation such as campsites, glamping options and mobile holiday homes. The former startup is now a well-established company in camping and outdoor tourism and has been using HubSpot's inbound marketing methodology since it was founded in 2015.

What did HubSpot do for Adria Camps?

Using the CRM, Adria Camps created personalized content and reached guests specifically at the appropriate touchpoints. This optimized and individualized the guest journey through better communication with interested parties and camp guests.

Strong Increase in Contact Inquiries and Reservations

HubSpot's Marketing Hub brought a strong increase in the opening and click rates of emails as well as an increase in leads and bookings of over 60% in the first 6 months. There were also over 50,000 visitors on their website in just one month.

Airstream also relies on HubSpot for its marketing strategy. As a global premium provider, the US cult brand produces its motorhomes and caravans in large numbers and sells its products all over the world.

How did Airstream benefit from using HubSpot Software?

The US manufacturer reached a younger audience with its marketing activities through HubSpot. In one campaign, the company achieved almost 80% more leads generated than in previous campaigns, which reduced the cost per lead by a strong 44%.

78% more qualified leads thanks to a seamless customer journey

Airstream combined HubSpot with social media to create a consistently engaging customer journey for its customers. This has paid off for the company across the board, especially in the more cost-effective lead generation.

Yes! You can use HubSpot as an effective CRM for hotels of various sizes and other businesses in the tourism industry to strengthen and optimize their booking rates and guest relationships.

The 3 success stories in this article prove it: With a HubSpot implementation, considerable increases in sales and higher guest loyalty are possible for tourism companies and hotel businesses. You receive significantly more direct reservations and achieve greater independence from external booking platforms.