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Scalable E-Commerce

Case Study:
Reskinery Cosmetics Store

Shopify store and brand-aligned setup with HubSpot CRM integration

"pathways digital has always provided me with professional advice and reliable support in my role as Brand Manager for Dermafy and Reskinery. The collaboration went smoothly, and any inquiries were always addressed promptly and solution-oriented. I particularly appreciated the holistic view of the company – both in terms of short-term measures and the long-term brand strategy."

KM
Kathrin Mybach
Brand Manager, Reskinery by Dr. Pfeifer

The Task

Special skin needs special care. That was the starting point for Reskinery by Dr. Pfeifer. Our task was to create a Shopify store for their new range of medical skincare products.

The Challenge

In the medical field data protection is not a detail. Every personal record needs to be handled with precision and full awareness of legal and ethical standards. GDPR compliance is a must.

Our Solution

Reskinery received a Shopify store that reflects the trust and visual identity that the brand wanted to support its medical positioning. We helped define the shop design to ensure brand consistency and a seamless user experience.

the numbers

99,9%
GDPR compliance
17
Custom attributes
95%
shop performance
100%
HubSpot Connectivity
2
brand CRMs

The Impact

Each brand keeps its focus and audience while respecting all legal and functional boundaries between medical and cosmetic products.

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