Special skin needs special care.
Special skin needs special care. That was the starting point for Reskinery by Dr. Pfeifer. Our task was to create a Shopify store for their new range of medical skincare products.
We also took care of integrating HubSpot as a central CRM system for both Reskinery and their primary brand Dermafy.
In the medical field data protection is not a detail. Every personal record needs to be handled with precision and full awareness of legal and ethical standards. GDPR compliance is a must.
In this setup we had to ensure strict separation between two brands: no medical information from Dermafy could overlap with Reskinery’s product world. At the same time the new store needed to reflect the medical character of the brand and offer a smooth user journey with a streamlined checkout experience.
Reskinery received a Shopify store that reflects the trust and visual identity that the brand wanted to support its medical positioning. We helped define the shop design to ensure brand consistency and a seamless user experience.
HubSpot supports both brands with a growth-ready setup that ensures structured customer management while keeping data separate and protected.
Each brand keeps its focus and audience while respecting all legal and functional boundaries between medical and cosmetic products.
The setup strengthens operational focus and gives both brands a stable foundation for future campaigns and CRM-driven growth.
“pathways digital has always provided me with professional advice and reliable support in my role as Brand Manager for DERMAFY. The collaboration went smoothly, and any inquiries were always addressed promptly and solution-oriented. I particularly appreciated the holistic view of the company: both in terms of short-term measures and the long-term brand strategy.”
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