Tech case Scalable E-Commerce

Smart API rework between shop and affiliate system

As their claim states, Mevolys is bringing their clients the good vibes, and their affilitate solution is meant to do the same.

Client: Mevolys
Category: Scalable E-Commerce

The numbers

-60%

manual effort

data throughput

-40 %

calculation errors

-25%

integration time

The Task

As their claim states, Mevolys is bringing their clients the good vibes, and their affilitate solution is meant to do the same. The brand asked us to rework the APIs for their partner sales. These should smoothly connect online shop and affiliate commissioning system for intelligent data exchange and automated affiliate payout processing. This way, affiliate partners should receive accurate payments on time and help Mevolys grow its partner network sustainably.

The task was to create interfaces that can sustain scenarios such as this one: A customer from Switzerland (international) buys a book (reduced tax rate) of an affiliate partner (based in Germany, different VAT rate). We set out to design and rebuild the existing basic APIs almost from scratch to provide an adaptable and reliable interface for the brand. This would make affiliate collaboration smooth, transparent and a reliable experience for their partners.

The Challenge

Handling different VAT rates across countries and product types was a key challenge. Not just value-added taxes were changing but there were also different tax rates for various product categories. Their books, for instance, get a different taxation than events or a Mevoly (the brand’s major product). So, with this in mind, we had something to consider in more detail. After all, mistakes here could slow down payments and have a negative impact on partner trust. So, this was what we were going to take care of right from the start.

Another issue was relevant data loading and processing. The APIs had to ensure that they transmit the right and crucial data to make correct affiliate payments. The fact that these payments are ongoing and linked to different modalities and rates surely added to this challenge. It directly impacts the accuracy of payouts and affiliate partner satisfaction, so we would consider this in more detail as well.

Our Solution

To make affiliate payment an easy flow from shop to commissioning system, we worked on standardizing and automating data and rebuilt the API exactly to Mevoly’s needs.

We moved to a common data structure, so that the APIs now share everything automatically between shop and system. Subsequently, each affiliate can track and attribute their sales, and Mevolys has a good overview of performance and a fast, reliable payout process.

The Impact

For their growing affiliate partner network, Mevolys is now equipped with lean and scalable APIs that adapt to large data volumes easily and without much effort. They keep processes stable, secure and reduce work for the team to a minimum.

And for the brand, this means the technology delivers on the promise behind the claim. Reliable payment and a seamless affiliate partner collaboration certainly add to the good vibes without a doubt.

“We have already worked with several agencies. But what we particularly appreciate about pathways digital is the way they think ahead for us and put themselves in our shoes, understanding our possibilities and visions: Always one clever, smart step ahead. Always with the goal in mind to make us and our ecommerce shop more sales friendly. Thank you for this special collaboration!”

Nicole Steudner , CEO, Morphinity GmbH

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