Alacima Advisory needed a distinguishable logo design that is versatile and subtly catches attention through harmony and confidence.
Alacima Advisory needed a distinguishable logo design that is versatile and subtly catches attention through harmony and confidence. So, the task was to create a straightforward design process to an attractive combination of font and icon for various media touchpoints.
The first part company name, Alacima, is not an arbitrary choice but a meaningful combination of three Spanish words: a la cima. Each of these words had to remain recognizable in the new logo design to keep delivering on the original meaning. Also worth mentioning: In this branding system, the letter A serves multiple purposes. It is a natural beginning as the first letter of the alphabet, a distinct mark for excellence, and of course, the first letter of the original phrase that comprises the company name.
We opted for a combination of a cursive and a bold sans serif font that draws attention in a confident but subtle way. The first letter functions perfectly as a standalone favicon and delivers the company message through its harmonic stroke: we do it with ease. In terms of color, we chose a calm sea green that beautifully decodes the experience and professionally laid back style of Alacima Advisory. This visual identity makes it easy for clients to quickly see that the company indeed helps them do things with ease.
Alacima Advisory’s brand logo remains completely free of extra clutter and depicts a three word message within a single, distinct mark. This directly favors UX and delivers a subtle, harmonic visual identity that is not short lived.
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