pathways digital | HubSpot · E-Commerce · Web Development

Digital Marketing
Services

Rely on us for your marketing KPIs

Winning Content with a Focus on Value and Impact

What makes good content? In our view, these 6 points are particularly important to reach your customers and achieve your content goals:

fresh and original messages
added value for the target group and search engines
simple structure and good comprehensibility
convincing in its tonality
deals with questions and considerations of the target group
remains relevant for as long as possible and is scalable
Digital Marketing Services | pathways digital

Where do you find Ideas for Content?

Interesting content needs a sound basis. Keyword research and structure, user interest, integration of important trends and relevant content activities of your competitors provide this.

Find exciting topics with high potential in this way - it's worth it for your target group and SEO ranking.

How can we support you in creating Content?

We formulate your messages clearly, comprehensibly and in your brand voice. With a solid research base, efficient texts and fresh ideas, we communicate your content to search engines and desired target groups. In this way, your content attracts attention where you want to create an impact.

Suchen Sie nach einer Content Strategie? Sprechen Sie uns auf Konzept und Strategie für Ihre Inhaltserstellung an, wir unterstützen Sie bei der Planung und Skalierung Ihres Contents.

Effective Funnel Pages for Conversions

Optimize your sales process through the use of effective funnel pages. Effective triggers, targeted CTAs and a clear offer increase your chances of making successful sales on your website.

We guide interested users step by step to the desired action and thus specifically advertise your products, seminars or workshops.

What makes your Funnel powerful? We therefore focus on the following 5 Strategies:

  • Fast loading times: For your funnel to be effective, it has to be fast and efficient so as not to lose any users.
  • Good social proof: Show your customers' enthusiasm and let your skills and achievements speak for themselves.
  • Strong CTAs: Give users a reason to click and actively decide on your offer.
  • Mobile optimization: Address users seamlessly with your funnel on all common devices.
  • Linear structure and clarity: Use a clear and effective structure that leads linearly to your goal.

How can we help you with Funnel Marketing?

We create your funnel from the ground up or help you implement your chosen funnel structure. If you wish, we are also happy to offer you content creation, SEO optimization, CRM integration and email marketing integration and automation for your funnel pages.

Digital Marketing Services | pathways digital

Let's empower your marketing activies together

Digital Marketing Services | pathways digital

Improved SEO and Engagement Rates through Blog Posts

Show your expertise and bring interesting and attractive content closer to your target group in a blog.

A professional blog system with well-researched articles can become a prefered resource for search engines and artificial intelligence (AI) queries and thus have a decisive influence on your ranking.

How can we help you with Blogs and Blog Systems?

For a successful blog, we check and improve loading speed and performance as well as SEO and user experience. Technical optimizations for clear structure and page architecture as well as internal links and scalability give you valuable advantages for your positioning. And of course, we always ensure a seamless user experience on mobile devices.

In addition, if you wish, we can create regular updates and backups and take care of the security and maintenance of your blog.

Unlock your Potential in Email Marketing

Email marketing is a powerful marketing tool that allows you to have ongoing, direct interaction with your customers.

Personalize and interest your contacts even further in your brand and your offerings in your own email campaigns.

Automate your e-mail marketing activities so that you and your team can work even more efficiently.

Digital Marketing Services | pathways digital

Important Questions for your Email Marketing:

How do you effectively segment your email list?

Sort by important aspects such as behavior, interest or purchase history to reach the right interested parties.

Our services for more effective segmentation:

We integrate CRM and e-commerce data for you and prepare segmented lists so that they can function dynamically, updated and automated. As an official HubSpot partner, we are happy to support you and your team in accordance with the technical HubSpot best practices.

How to personalize your email campaigns?

Increase your click-through rates and open rates with personalized emails that speak directly and personally to recipients.

Our services for customized email campaigns:

We integrate the data important for personalization from your CRM system, automate based on user interaction and implement dynamic content such as product recommendations or product reminders.

How do you improve CTR and Open Rate?

Maintain your email lists on an ongoing basis and pay attention to deliverability and reputation.

Our services for improved open rates:

In consultation with your team, we optimize content, help maintain and clean up mailing lists and initiate verification processes to improve compliance, deliverability and protect against phishing attacks.

How to automate your campaigns?

Create better workflows via automation. This makes your email campaigns even more clearly understandable. Not only do you save valuable working time, but you also immediately recognize where there is potential and where there is a need for optimization.

Our services for automated email campaigns:

We create and improve data integration for personalized, automated emails. To do this, we create customized and trigger-based automation of your campaigns for you with automated workflows for welcome emails, order confirmations, shopping cart reminders, follow-ups, etc.

How do you integrate email marketing with existing marketing tools?

For a seamless customer journey, it's best to combine CRM systems, e-commerce platforms, analysis tools or relevant media profiles with your email marketing.

Our tool integration services

We use APIs to connect your email marketing with analytical tools, WooCommerce, HubSpot, Shopify and other systems and tools that are important for the success and conversion tracking of your campaigns. By setting up cross-channel marketing campaigns, we link your emails reliably and smoothly to your website or social media channel.

Let's talk about your Digital Marketing

Tell us more about your goals and ideas and how we can best support you.

Contact us

Our Digital Marketing Services

Content Marketing

Concept — Copywriting — Unique Content — UGC — Publishing — SEO

PPC Ads

Google Ads — Display Ads — Search Engine Advertising (SEA / SEM) — Ad Creation — Campaign Setup

Email Marketing

Email Flows — Brevo — Mailchimp — ActiveCampaign — HubSpot E-Mail Flows — Segmentation

Funnel Development

Sales Pages — Email Automation — Data Migration — Optimization

Blogs

Blog Setup — Content Creation — Image Research — Optimization — SEO

Affiliate Marketing

Affiliate Shops — Landing Pages — Link Solutions — Affiliate Commissioning

Tracking & Metrics

Google Analytics — umami Analytics — Conversion Tracking  — Reporting — Visitor Flows

Landing Pages

Responsive Landing Pages — Conversion Tracking — Funnel Optimization — Appointments — SEM