pathways digital | HubSpot · E-Commerce · Web Development

E-Commerce Services

Discover your Possibilities in connection with our Services in E-Commerce.

Which E-Commerce System is ideal for you?

Your webshop has the potential to be an attractive and efficient trading platform. With well-categorized products and services, fast functionality on all devices and smooth finishing touches in the checkout.

E-Commerce Services | pathways digital

Chose your Sales Platform

Choosing an ideal shop system depends on the type and structure of your offering. Also have the needs and behavior of your buyers group in mind and focus on your goals for your e-commerce. Do you sell products? Do you concentrate on services? Or do you want to offer both at once in your online shop?

Your shop system is the foundation – how you build on it makes the difference.

What can Shopify do for you?

Shopify is easy to use independant of company size. You can implement a lot technically and in different areas - from simple online shops to multiple shops, dropshipping or fulfillment. Shopify has exciting functions for this:

Thousands of partner apps for many more features
Shopify Point of Sale for Retail
AI content support via Shopify Magic
Interfaces to marketplaces such as Amazon or Etsy
easy social media connection
Themes and elements for graphic design with UX/UI
E-Commerce Services | pathways digital
E-Commerce Services | pathways digital

What are the Advantages of WooCommerce?

Using WooCommerce you benefit from all the advantages of WordPress as an intuitive content management system (CMS). It is a fully-fledged, versatile shop system with extensive functions and modern themes. But Woocommerce offers even more:

it is an ecosystem with tons of plugins
Multichannel Selling
Marketing, SEO and analytical tools
fully customizable in styles and designs
detailed product and inventory management
flexible payment gateways such as Stripe or Apple Pay

Do you know Snipcart?

If not, this could be your ideal alternative to Shopify or WooCommerce. Because Snipcart uses an ingenious principle and is therefore particularly quick and flexible in use. Using HTML/Java Script integration, Snipcart turns your website into a fully functional online shop. It comes with many classic and new features for sales and marketing:

Shopping cart with abandoned cart function
customizable design
E-Mail Marketing Triggers
Fulfillment integration for merchants
quick setup with all important features
automatic as well as manual tax calculation
E-Commerce Services | pathways digital

Ready for your online shop?

Talk to us about your requirements for your e-commerce business and how we can best support you.

(approx. 30 min via Google Meet)

A Perfect Match with HubSpot

Relying on e-commerce best practices for product categorization or checkout, significantly increase dwell time and conversion rates. Maintain and expand relationships with your buyers by connecting to a CRM like HubSpot or Zoho for central customer relations and inbound marketing activities.

Find out more about HubSpots interesting possibilities.

HubSpot Solutions PartnerShopify Partner

We are Shopify and HubSpot Partners.

E-Commerce Services

Webshop Architecture

Analysis & Consulting — Industry-Specific Concepts — Payment Consulting — Sendcloud & Shipping

Shopify Development

Theme & App Development — Shopify Setup & Configuration — Complete Implementation — Extension

E-Commerce Marketing

Abandoned Cart Recovery — Email Automation — Loyalty Programs — Employee Retention Programs — Discounting

WooCommerce Development

Integration of External Plugins — Plugin Development — Extension of Onboard Functionality — Theming

Performance Optimization

Performance Auditing — Caching — Server Optimization — Hosting Consulting — Image Optimization

Conversion Rate Optimization

CRO Auditing — Performance Optimization — UX/UI — Tracking & Analytics — Heatmaps — A/B Testing

API Connectivity

Integration with Zapier — Automation & Workflows — Email Marketing Automation

CRM & ERP

CRM Setup — Integration of HubSpot, Zoho, and More — Inventory Management