Multi-level E-Commerce for B2B - Hausmann Merchandise Case Study

For their B2B merchandising brand, Styrian company Hausmann is relying on a multi-level, step-by-step solution with its digital presence. The technical basis is already on solid ground.

Step 1: Webshop with Catalog Function

In order to offer interesting insights into the product range in advance, Hausmann's website has an implemented webshop including a catalog function. The exciting thing about it is that this is only the basis and therefore the first step for future expansions.

This first catalog solution is designed in such a way that it can be converted to a full-fledged B2B shop platform at any time.

You have probably already recognized it: The advantage here is flexibility. This is because the Hausmann team can adapt and expand the product range at any time - depending on market conditions and without extensive new development. The system can simply grow with the requirements of the brand and the market.

High-Performance and with Real-Time Navigation

The Hausmann Merchandise B2B website uses a modern Nuxt 3 application and modular Vue.js as a technical stack, and this combination brings flexibility and power in real time.
Content is loaded onto the server via optimized SSR and reduces the data load on the user side. The result?
A system that grows modularly, remains fully expandable and also builds into the future. In addition, there is lightning-fast performance, which pays off in the long term in the user experience and SEO ranking.
The strength of the technology is also evident when changing pages. Content changes almost in real time with the click of a button.

Visual Content and Scroll Stopping Effect

The technical substructure of the Hausmann Merchandise website specifically supports the integration of visual effects. Hausmann can thus offer visitors an aesthetic shopping experience and thereby positively influence the length of stay, interaction and conversion. One example of this is the gentle and smooth scroll stopping effect. Here, all important information highlights remain fully available in the left-hand part of the screen while the interested user scrolls through the image and text content on the right-hand side as they wish. This beautiful effect is perfect for offering a gentle dynamic while maintaining a tidy page image.

And of course on all mobile devices. By using pixel-precise implementation, Hausmann is also focusing on a consistent appearance that remains consistent on mobile devices and can be seamlessly expanded on all devices in further expansion stages.

Other exciting Features of the first Expansion Stage

• B2B inquiry system for dealers and corporate customers
• Intelligent full-text search in the entire product catalog
• Integrated watch list for easy quotation requests