Paving the Ground for multi-stage E-Commerce - Hausmann Case Study

Since Hausmann's merchandise is aimed at both B2B and B2C customers, the Styrian company relies on a multi-stage, step-by-step solution that can ideally cover both areas. The technical basis is already established on solid ground.

Step 1: Webshop plus Catalog Functionality

In order to provide interesting insights into the product range in advance, Hausmann's website has an implemented webshop including a catalog function. What is exciting about it is, that this is only the foundation and therefore a first step for future expansions. This first catalog solution is designed in such a way that it can be converted to a fully-fledged B2B and B2C platform at any time.
You've probably already noticed: The advantage here lies in its flexibility. The Hausmann team can adapt and expand the product range at any time – responding to market conditions and not investing in extensive new development! The system can simply grow and shrink.

Optimized Lookbook and Catalog PDFs

With optimized PDFs for lookbook and catalog, Hausmann can present its sustainable merchandise items in a professional format. These PDFs are not only visually appealing, but also on point in terms of functionality.

And this means:

• thorough flow of information supported by easy navigation
• quick information retrieval through easy download directly from the website
• integration of dynamic elements and hierarchies+

Visual Content and Scroll-Stopping Effect

The technical substructure of the website with shop preparation specifically supports the integration of visual effects. Hausmann can thus offer visitors an aesthetic shopping experience and at the same time positively influence the length of stay, interaction and conversion. 

One example of this is the soft and smooth scroll-stopping effect. Here, all important information highlights remain fully present in the left-hand part of the screen while the interested user freely explores image and text content on the right-hand side by scrolling through these elements. This beautiful effect is perfect for offering a gentle dynamic while maintaining a tidy page image.
And of course they can do so on all mobile devices. By implementing pixel precision, Hausmann is aiming for a consistent appearance that also remains consistent on mobile devices and can seamlessly expand to all devices in the next stages of development.

More Exciting Features of the First Expansion Stage

• Newsletter and email marketing connection for personalization and targeted campaigns
• easy content management system (CMS) for independent adjustments
• intuitive product management in the backend for quick market launch and response times
• Clear differentiation between team and C-level for precise addressing, strategic content and more through the integration of your own content types

Sneak Peek to Further Expansion Stages

Right from the start, Hausmann planned several expansion stages for the website to offer merchandise. These affect the B2B and B2C areas and are planned in two further steps:

Step 2: Activation of product detail pages & wish lists with offer requests

Step 3: Full-fledged B2C & B2B shop including online ordering and payment options