6,000 Products and Services digitalized: The Onlineshop of Digital Camera Graz

New products, second-hand items and accessory sale on all mobile devices. Including elaborate management options via a smart connection to Zoho's CRM.

E-commerce provides Digital Camera Graz with a strong foothold for the sale of 6,000 photo and video items as well as their individual services such as using Click&Collect or booking workshops online.

Extensive Range of Products including a Second-hand Section

Digital Camera Graz provides easy online navigation over all of their products and service. Additionally, they offer second hand items using the following special features for this category:

• Pick Up Location: Digital availability of retail stores for product collection (Click&Collect)
• Product Condition: Second hand products come in different conditions. This is why their quality is first checked in a separate process and then represented online
• Tax Handling: When it comes to second hand sections tax calculations may differ. With a focus on legal aspects and transparency, this is taken into consideration for each sale of a second hand product.
• WooCommerce as a solid foundation

Why a WooCommerce store? We clearly recommended WooCommerce for this project. With this system, Digital Camera Graz can host the webshop on its own high-security servers in the EU with full GDPR compliance.
Another advantage is the ideal connection to Wordpress. Meaning the Austrian retailer can therefore easily combine offline with online and display or sell their workshops, events, services and retail information in their Onlineshop.

With WooCommerce, Digital Camera Graz uses its own payment gateway, saving its customers high fees for expensive products.

By the way, WooCommerce eliminates ongoing monthly costs for extensions and subscriptions. Without vendor lock-in, there is no commitment. This means that DCG will continue to benefit from full flexibility and independence in maintaining and expanding its web shop in the coming years.

And Zoho One as an intelligent management system

Zoho's many interlocking tools and functions are an ideal addition to the WooCommerce shop. Customer data and orders are easily synchronized and managed using this powerful CRM. This has great advantages, especially in day-to-day business operations, because old and new data thus  complement each other perfectly.

Data organization plays an important role in marketing (e.g. for sending e-mails). It is crucial to segmentation and information distribution. Digital Camera Graz reaches customers efficiently.

What else does Zoho offer? The system especially interesting for DCG because grows with their needs. Zoho is actually a very sustainable choice with largely unlimited growth potential.

Responsive web design based on user experience

True, onlineshops on mobile devices are somewhat challenging for every agency to implement. This is because a large range of products is to be made perfectly accessible on small screens.

Responsive web design is an obvious  advantage to the shop of DCG:

Efficient product categories: These  allow users to easily browse the large product catalog on all  mobile devices

Predictive search: During the search process users receive predictive search suggestions – a functionality that is i.e. used by Google.

Page speed advantage: The web shop meets many of Google’s Core Web Vitals -  a known standard for good performance on all devices. Optimization and structure therefore focus on mobile first.